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Why You Shouldn’t Buy A Franchise Without Zorakle

September 11, 20253 min read

When you buy a franchise, you’re making one of the biggest financial and personal commitments of your life. Yet many people still make this decision by gut instinct - choosing based on brand popularity, a friend’s advice, or an emotional pull.

The problem? They often end up with businesses that don’t match their strengths, values, or long-term goals.

That’s where the Zorakle assessment changes everything. In just 10 minutes, this science-backed tool highlights the franchise opportunities most likely to align with who you are and how you work.

👉 Take your FREE Zorakle assessment - get your result within 10 minutes.

What Exactly Is the Zorakle Assessment?

The Zorakle assessment is a proprietary profiling system built to match entrepreneurs with the right franchise opportunities. It evaluates:

  • Motivators - What drives you every day

  • Values -  What you prioritize in business

  • Skills & Strengths - Your natural talents

  • Culture Fit – Where you’ll thrive

Zorakle doesn’t promise “the one.” Instead, it reveals your best-fit options - the business models where you’re wired to thrive.

Why Gut Feelings Fail

Most people don’t fail in franchising because of bad brands - they fail because of a bad fit.

For instance, many entrepreneurs are drawn to restaurant franchises because they love the food, only to discover that what they really signed up for is managing long hours and constant staffing challenges. Others pursue retail because it feels familiar, when in reality their skills and motivators would make them far more successful in a B2B service model.

The common thread? Gut feelings often overlook what truly matters - alignment between you and the business.

The Zorakle assessment exposes these conflicts before you sign a 10-year contract - making it one of the smartest steps to take if you’re considering buying a franchise.

Data Doesn’t Lie

Research proves that franchisees who choose concepts aligned with their behavioral profiles, like those revealed by the Zorakle assessment, are far more likely to succeed than those who pick based on surface appeal.

That’s why leading advisors, brokers, and franchise systems use the Zorakle assessment. It provides measurable insight, helping entrepreneurs focus only on the franchise opportunities that give them the best chance to thrive.

How ReWired Uses Zorakle to Guide You

At ReWired Franchise Advisors, we don’t just help you buy a franchise; we help you buy the right one. And that process starts with the Zorakle assessment.

  1. Take the Profile – Answer structured questions about your motivators, strengths, and values.

  2. Get Matched – See which franchise opportunities best align with your profile.

  3. Compare Results – Evaluate real brands through the lens of your unique strengths.

  4. Decide with Confidence – Move forward knowing you’re building a business that fits.

This approach eliminates guesswork and ensures your decision to buy a franchise is based on data, alignment, and long-term success.

“Zorakle Profiles has truly transformed the way we do business. It allows us to uncover the most accurate franchise matches for our clients—aligning perfectly with their personal ‘why.’ Beyond that, Zorakle gives us deep insight into each client’s natural pace and decision-making style, helping us guide them more effectively and increasing the likelihood of a successful outcome. Quite simply, this tool delivers far more value than its cost—it’s been priceless for us.”

Calvin & Rhonda McNeely

Why This Matters More Than Ever

The franchise industry is booming, with more than 821,000 franchise establishments in the U.S. in 2024. With so many franchise opportunities to sort through, clarity is your competitive edge.

The entrepreneurs who succeed are the ones who use tools like the Zorakle assessment to choose wisely.

Take the Next Step

Don’t risk a 10-year contract on a hunch. The Zorakle assessment takes just 10 minutes, it’s free, and you’ll receive instant results pointing you toward the right franchise opportunities.

👉 Start your free Zorakle assessment here.

Book your FREE consultation with ReWired Franchise Advisors - we’ll walk you through your Zorakle results and guide you to the right path when you’re ready to buy a franchise.


ReWired Franchise Advisors was founded in the Tampa Bay area by the husband and wife team, Calvin and Rhonda McNeely, who are Registered Franchise Brokers with Business Alliance Incorporated (BAI). Together, they bring over 80 years of combined business and franchising experience.

Throughout their careers, Calvin and Rhonda have launched, owned, or participated in more than 30 businesses, start-ups, and acquisitions across industries such as government contracting, light manufacturing, and franchising. Most notably, in 1989, Calvin co-founded Hi-Lite Airfield Services with his father. This company grew into a global airfield maintenance contracting leader with offices across North America, including Puerto Rico and Canada, and continues to thrive today.

Calvin also co-founded and served as CEO of Runningboards Marketing (RBM), the first digital mobile billboard franchise of its kind. RBM launched operations in 12 states with 28 digital trucks before the team made the strategic decision to cease truck manufacturing and franchise expansion after three years.

In addition to Hi-Lite and RBM, Calvin and Rhonda have also owned Aerogreen Solutions and Rejuvaseal and have been franchise owners with Cold Stone Creamery and Cici’s Pizza.

As part of Business Alliance Inc., one of the nation’s premier franchise brokerage firms, Calvin and Rhonda are proud members of BAI’s President’s Circle, the highest honor awarded to top-performing brokers.

Happily married for over 40 years, they have three children and nine grandchildren. Their strong faith fuels their passion for serving others and making a difference in people’s lives. They understand the highs and lows of building businesses and carry valuable wisdom from both their successes and setbacks.

“We feel blessed to have the opportunity to serve you on your journey to franchise ownership. There are two things we always say—we love helping people become entrepreneurs, and we love supporting people in their marriages.”

ReWired Franchise Advisors

ReWired Franchise Advisors was founded in the Tampa Bay area by the husband and wife team, Calvin and Rhonda McNeely, who are Registered Franchise Brokers with Business Alliance Incorporated (BAI). Together, they bring over 80 years of combined business and franchising experience. Throughout their careers, Calvin and Rhonda have launched, owned, or participated in more than 30 businesses, start-ups, and acquisitions across industries such as government contracting, light manufacturing, and franchising. Most notably, in 1989, Calvin co-founded Hi-Lite Airfield Services with his father. This company grew into a global airfield maintenance contracting leader with offices across North America, including Puerto Rico and Canada, and continues to thrive today. Calvin also co-founded and served as CEO of Runningboards Marketing (RBM), the first digital mobile billboard franchise of its kind. RBM launched operations in 12 states with 28 digital trucks before the team made the strategic decision to cease truck manufacturing and franchise expansion after three years. In addition to Hi-Lite and RBM, Calvin and Rhonda have also owned Aerogreen Solutions and Rejuvaseal and have been franchise owners with Cold Stone Creamery and Cici’s Pizza. As part of Business Alliance Inc., one of the nation’s premier franchise brokerage firms, Calvin and Rhonda are proud members of BAI’s President’s Circle, the highest honor awarded to top-performing brokers. Happily married for over 40 years, they have three children and nine grandchildren. Their strong faith fuels their passion for serving others and making a difference in people’s lives. They understand the highs and lows of building businesses and carry valuable wisdom from both their successes and setbacks. “We feel blessed to have the opportunity to serve you on your journey to franchise ownership. There are two things we always say—we love helping people become entrepreneurs, and we love supporting people in their marriages.”

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