Worth Watching

From Pavement Grit to Franchise Growth: Why These Two Brands Are Worth Watching

June 13, 20254 min read

When Rhonda and I started our parking lot striping and maintenance business, we didn’t have investors, brand recognition, or much margin for error. Just determination, long days, and the hope that if we showed up, worked hard, and did excellent work, things would grow.

And they did.

That small business eventually became Hi-Lite Airfield Services — the leading airport runway striping and maintenance company in North America.

I’ve walked in the paint-splattered shoes of entrepreneurs starting from scratch. That’s why I get so excited when I see franchise opportunities that would have saved me years of trial and error. Today, I want to highlight two of them — EverLine Coatings & Services and 1-800-STRIPER—and explain why they both offer powerful paths forward depending on your goals.

A Fragmented Industry That’s Ripe for Transformation

The pavement maintenance world has always been full of opportunity, but for too long, it’s been dominated by disorganized mom-and-pop operators. Property managers deal with inconsistent results, missed deadlines, and a lack of professionalism. I lived that firsthand — both as a business owner and later, as a vendor to some of the largest airports in the world.

What’s been missing is a system. A brand. A model that brings professionalism to a blue-collar trade.

Today, there are two franchises doing just that — in different, equally exciting ways.

🔷 EverLine Coatings & Services: The Full-Service Powerhouse

EverLine is a great fit for entrepreneurs who want to offer a comprehensive suite of pavement maintenance services with the backing of a strong brand and a sophisticated system. Their model includes

  • Line striping

  • Sealcoating

  • Asphalt repair

  • Custom stenciling

  • Proprietary software tools

  • National brand marketing

  • Preventative Pavement Maintenance Program (PPMP)

EverLine stands out for its recurring revenue, technology-driven processes, and robust franchise support. It’s ideal for someone looking to build a multi-crew operation and grow something substantial with long-term clients like property managers, commercial real estate firms, and municipalities.

They’ve doubled their U.S. presence in 2024 and were recognized for having a 97% franchisee satisfaction rating. That kind of growth doesn’t happen by accident.

🟧 1-800-STRIPER: Focused. Scalable. Trusted.

If EverLine is the full-service model, 1-800-STRIPER is the lean-and-mean specialist. This brand focuses primarily on parking lot striping, stenciling, ADA compliance, and curb painting, delivering professional results that property managers can rely on.

Why it works:

  • Low startup costs and no need for a retail space

  • Simple operations with branded equipment and systems

  • Fast ramp-up and national marketing support

  • Trusted by commercial clients who value reliability and consistency

Franchisees benefit from a straightforward model that’s easy to learn and scale, perfect for someone just getting into business ownership or a contractor ready to diversify.

Their franchise in Lakeland, FL, is a great example of what happens when strong systems meet local hustle. They're winning municipal contracts and retail clients and growing fast — all while helping communities shine.

Why I Believe in Both

Look, I’ve been in this business for decades. I’ve done the work by hand. I’ve led crews on airfields in the middle of the night. I know what quality looks like, and I know how hard it is to get there on your own.

These two brands offer something I never had when I was starting: a blueprint for success.

  • If you're driven to build a larger operation with multiple revenue streams, EverLine is a solid match.

  • If you’re more comfortable starting lean and focused, 1-800-STRIPER offers a powerful, proven entry point.

Both franchises raise the bar in an industry long overdue for transformation, and both come with the support, tools, and reputation to help you succeed.

From Startup Struggles to Scalable Success — Let’s Find Your Fit

We work with driven individuals who are ready to invest in a proven business model and want expert guidance to make the smartest move.

Whether you're a contractor looking to diversify, a corporate professional ready to take control of your future, or someone with capital and a vision, there’s a lane for you here.

📞 Schedule your free consultation.
📩 Or send us a message with your goals —we’ll help you explore the best franchise fit for your future.

You're not buying a job. You're building a business. Let’s make it count.

Rhonda & Calvin McNeely
Franchise Advisors | Industry Veterans | Dream Builders
www.rewiredfranchiseadvisors.com

ReWired Franchise Advisors was founded in the Tampa Bay area by a husband and wife team – Calvin and Rhonda McNeely, Registered Franchise Consultants with Business Alliance Incorporated (BAI). Together, they have a combined 80+ years of business and franchising knowledge.

Calvin and Rhonda have launched, owned, or been part of over 30 businesses, start-ups, and acquisitions ranging from government contracting to light manufacturing and franchising, most notably, Hi-Lite Airfield Services. Hi-Lite was co-founded by Calvin and his dad in 1989 and became a global airfield maintenance and runway contracting company with offices throughout North America, including Hi-Lite Puerto Rico and Hi-Lite Canada. Hi-Lite is still in business today.

Calvin was also the co-founder and CEO of Runningboards Marketing (RBM), the first of its kind digital mobile billboard franchise. RBM awarded franchises with 28 digital trucks operating in 12 states. After three years in business, the decision was made to discontinue manufacturing digital trucks and awarding franchises. 

In addition to Hi-Lite Airfield Services and RBM, Rhonda and Calvin have been owners of Aerogreen Solutions, Rejuvaseal, Cold Stone Creamery, and Cici’s Pizza. 

Happily married for over 40 years, they have three children and nine grandchildren. They have a strong faith in Jesus and are passionate about serving others and making a difference in people's lives. They understand the challenges and successes of building businesses and have learned valuable lessons from both victories and failures.

"We feel blessed to have the opportunity to serve you in your journey to find the right franchise. There are two things we always say—we love helping people become entrepreneurs, and we love supporting people in their marriages."

ReWired Franchise Advisors

ReWired Franchise Advisors was founded in the Tampa Bay area by a husband and wife team – Calvin and Rhonda McNeely, Registered Franchise Consultants with Business Alliance Incorporated (BAI). Together, they have a combined 80+ years of business and franchising knowledge. Calvin and Rhonda have launched, owned, or been part of over 30 businesses, start-ups, and acquisitions ranging from government contracting to light manufacturing and franchising, most notably, Hi-Lite Airfield Services. Hi-Lite was co-founded by Calvin and his dad in 1989 and became a global airfield maintenance and runway contracting company with offices throughout North America, including Hi-Lite Puerto Rico and Hi-Lite Canada. Hi-Lite is still in business today. Calvin was also the co-founder and CEO of Runningboards Marketing (RBM), the first of its kind digital mobile billboard franchise. RBM awarded franchises with 28 digital trucks operating in 12 states. After three years in business, the decision was made to discontinue manufacturing digital trucks and awarding franchises. In addition to Hi-Lite Airfield Services and RBM, Rhonda and Calvin have been owners of Aerogreen Solutions, Rejuvaseal, Cold Stone Creamery, and Cici’s Pizza. Happily married for over 40 years, they have three children and nine grandchildren. They have a strong faith in Jesus and are passionate about serving others and making a difference in people's lives. They understand the challenges and successes of building businesses and have learned valuable lessons from both victories and failures. "We feel blessed to have the opportunity to serve you in your journey to find the right franchise. There are two things we always say—we love helping people become entrepreneurs, and we love supporting people in their marriages."

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